Some Writing on the Subjects
We just “Made” Some New Friends, Literally.
Whatever this AI thing that was scaring me, the spectre in the room, that scared the shit out of me. Well, I’m going to turn my underpants inside out.
Truth: Bad Work Costs More.
The interesting thing about agency work is that it’s mostly not done for the client. AND what I mean is that it’s not done for a singular person… Or their spouse, or their kids or the guy in the finance department that they think they’re asking as a little impromptu focus group. >>>
Hiring for Creativity isn’t about Team Photos
So much to unpack from something that came so easily out of the mouth of the little troll of a man. I’d just been hired to head up everything associated with creative at an office for one of America’s last large independent agencies >>>
When shit gets real, it comes with a bill.
As AI evolves, we will see laws and actions, such as U.S. President Joe Biden's October ‘23 executive order, which introduces guardrails for its development and use. And as we know, once things begin to happen, that's where real confusion meets utter disarray. >>>
The young designers of today often lack core skills, are ill-prepared, come with unrealistic expectations, and are believed to possess some magical insights into youth. Today’s young Turks are even more ill-prepared, lacking basic colour theory, understanding of type rules, or the realization that solutions often need to be churned quickly. They find themselves going up against seasoned pros who know that the first answer is merely there for the client to reject, necessitating five more rounds to make them feel valued by the agency. >>>
Let’s face it: most creative endeavors cannot sink as low as the works of those armed with just enough knowledge to display skill but possess zero instinct or appreciation for what is genuinely good. Sure, there’s a sort of allure to the bad — it’s just not the quirky charm of a cult movie or the rebellious vibe of a mullet; it’s more of a general, unmistakable dumbness.
If you’re an agency, you’ve been fodder for it. If you’re a client, you’ve done it, and if you’re an agency person, you might have even lost your job due to its overuse and, in some cases, overabuse as round after round of revisions are requested even as there’s no intention of awarding the job.