Digital

Shiseido Skytopia

The success is one of team as much as creation, with the metaverse being only the articulation of an insight that began with the global pandemic and the need to connect, indoctrinate, and train internal resources from great distances. In year two, the universe transitioned from a virtual island to a land called “Skytopia.” It’s here that a dozen brands could find their homes, guests could play for points and explore while speaking live through translations. Sure, Skytopia has won many awards, but it’s the cooperation between so many resources and the delivery that make it worth looking at.