Design and Brand Beginnings
Design can be many things, but at its core, it’s about communication. It is the beginning of a brand, a promotion, or an identity. It is how we’re able to easily identify and understand the who, what, and why, and engage. And while it so often finds itself treated as the lesser amongst many elements of marketing, design is a serious subject. Whether it’s a brand logo for a billion-dollar brand, a logo that brings an event together, or even the cycling team identity that was pro-bono and the most indulgent, we focus and understand this most basic and often most complex of the specialties.
