901 Tequila
It began as an exploration of tequilas for AB/InBev's Longtail Libations division and grew into a partnership with Justin Timberlake. As the distribution system came into question, Justin became the sole client and eventually a part of Sauza. Naming, packaging, positioning, along with on-premise, retail, promotions, and advertising became part of this brand creation. What started as a small idea was soon purchased by one of the largest spirits companies in the world.
