BUREAU OF BAD DECISIONS
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Brand/Product Launch

Halo Oral Antiseptic / Brand Launch and Strategy

Launching a category is different than just doing so for another brand. Halo was a type of product with a different type of promise: that it could protect from sickness using the simplest of methods: two sprays in your throat for up to seven hours of protection. The power came from multiple insights; the most powerful being the fact that someone else’s sneeze can stay in the air in the office, elevator, or anywhere for hours: you can walk right through it. This is where our methodology to take something very serious and give it an easy-to-understand message began.