CONJURING TOMORROW.
UNCANNY VALLeY SNACKS / google
Huh? Something’s just a little… uh, off. But in a good way!
A smirk wrapped in a sugary smile—that's where it starts. The sound of a grin cracking as it smacks its lips, ready to share some salty language that should never be shared, especially in the uncharted bounds of somewhere so new. It's familiar, yet not. It soothes with its sting and finds itself at the center of something you suddenly can't stop.
Like a bag of chips, you can't stop at just one.
Finding comfort in the uncomfortable truly is the first step to falling in love. Take a bite out of our meet-cute.
Mistakenly good.
WOK THIS WAY / LOUBOUTIN
It’s where we come together for our purest of truth, the mornings where we feed our bodies and the coming together at end of days to feed our souls. It’s the tang and the wink and the knowing smile of who we are that comes together with a side of reality: it’s home, at least as close to home that we present our outside selves. And it’s the last place they’d expect to connect with that brand that they know, but it is in a place where we might actually pay attention.
The spice is in the contrast, like salty and sweet.
Because life and style are different things in the lifestyle of the girl on the 10th floor in Singapore.
It’s complicated.
PINGS, POPS & PLAYTIME / VEUVE CLICQUOT (CA)
In being there, being there for the very moment that it happened, the pop, the gasp, the awe and the awkwardness of the snorts and unencumbered joy of the unexpected. No matter how many times we’ve heard the pop, crack and hiss, our eyes still open, our smiles brighten and there’s happiness if only for a few moments. It’s like finding a moment of playtime. It’s what we’re about to offer. It’s a tournament of Champagne-ions as the ball bounces, the glasses clink, and the beckoning boom and salty-sweet sniffs promise an unforgettable day. Cheers!
THROW HACKS / BREITLING
From childhood, comes the most basic and core principles of both flight and dreams. The simple six pieces, 5 of balsa and one of plastic and wire that bring flight to life as we only begin to spread our wings.
And in honour of Breitling’s Throwbacks collection, we bring those dreams back to life on our 140th Anniversary with and event and competition to draw dreamers to both the occasion and into retailers to collect the nuggets that will fuel their noggins.
For our birthday, we’re helping them to throw not only caution to the wind, but their competitive spirits.
INFINITE SPACE / OOH DEVELOPMENT
Escalators aren’t just stairs with ambition. They’re motion, momentum, and meaning—if we let them be. By treating each step as a chapter, a frame, or a line of code in a larger slot machine of experience, we turn a transit tool into a tactile interface. QR codes slide into alignment, offers emerge, and storytelling becomes sequenced across moving parts. This isn’t OOH. It’s a time-based medium hiding in plain sight. One we’ve ridden a thousand times but never really seen. Until now.
DARE TO SHARE / OEM DEVELOPMENT
Sharing the pain, pleasure and connecting with both each other and the brand, begins with a challenge and packaging innovation. With use of social media, partners and retailers, we can build viral, simply by giving people the means to do what they do best… While taking a bite out of Ramen Roulette.
QRUPS OF KINDNESS / CHARITY DEVELOPMENT
This isn’t charity—it’s infrastructure for the everyday good. QRUPS of Kindness turns passive purchases into micro-acts of generosity, building a new economy of compassion through pennies at scale. We’re not here to replace the Red Cross. We’re here to give it a better engine. Every scan, every swipe, every checkout becomes a chance to change something, somewhere—without changing your routine. For businesses, it's loyalty with purpose. For causes, it's fuel they didn’t have before. For all of us, it’s the Uber of micro-giving. Because we don’t need people to give more—we just need to make it easier to give always.
LESS EXPECTED
An exploration of a product solution within a closed system. We accept the current reality, but only as an intellectual assignment. Inside the beautiful wrong is the outside that refuses to perform. A blank cigarette pack becomes more than compliance; it is Persona Obscura in cardboard, carrying the truth we don’t share with just anyone. What law strips away, culture reclaims—silence as signal, absence as authority. Packaging evolution as thought experiment, where plainness is not penalty but proof.