With each image, there is a story. Whether it began with strategy, represents a platform, campaign, sponsorship, promotion, or anything else, there’s a relationship, and countless pages and presentations that came before to win the trust and justify its suggestion. So, while the impact may be fleeting, meh, or oh my, the message may be the most impactful point. Books may have covers, but creative has many books, and the cover doesn’t even cover the story.

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